Use a surprising fact to grab your readers' attention. As a general rule, numbers and statistics can be very powerful rhetorical tools. Because quantifying phenomena is such a challenge, using a statistic, fact, or number immediately draws your readers' attention and impresses upon them your mastery of the topic you're treating. It's also important to be wary of using a surprising fact. Make sure your sources are accurate and reliable, and always cross-check them to make sure. If you can't cite your surprising fact, don't use it, because a lack of credibility will undermine your entire essay, no matter how well you grabbed your reader's attention at the beginning.
Scooters Are Just Plain Cool: In fact, Tom Hanks and Julia Roberts just finished a movie (Larry Crowne) that features the story of a 50 year old man (Hanks) who reinvents his life as he enrolls in college and joins a group of scooter riders in Los Angeles. This is a great film that will take you behind the scenes and show you why the scooter lifestyle has become so popular with celebrities like Kelly Ripa, Owen Wilson, Gwyneth Paltrow, Brad Pitt, Micky Rourke and The Jonas Brothers. It will also inspire you to meet and join other riders in your community to form lifelong friendships.
9. Use quotations differently. Many speakers start with an apt quotation, but you can differentiate yourself by stating the quotation and then adding a twist to it. For example, "We've all heard that a journey of a thousand miles starts with a single step. But we need to remember that a journey to nowhere also starts with a single step." You can also use a quotation from your own life. For example, in a presentation on price versus quality, I have often used a quote from my grandfather, who used to say: "I am not rich enough to buy cheap." There are innumerable sources for online quotations, but you might also consider The Yale Book of Quotations , an app that brings together over 13,000 quotes you can adapt to your purpose.