I need to grow my brand to make money, but I have no money to help do that. Sound familiar? We call this chicken and egg marketing. I’m here to tell you, to establish a brand you have to crack many, many eggs. That’s why it’s so critical that startups and established brands alike are well funded. It’s like building a house: It’s almost always going to take more time and way more money than expected. If you aren’t well funded, make sure your dollars are spent wisely and tied tightly to specific deliverables. There is nothing worse than spending every penny you have to build something the wrong way only to have to start over again. So do it right the first time.
This is great … but how do I find out the weight (size) of the yarn, without being in possession of it? For example, a few websites that sell yarn on closeout websites, have the grams/ounces and the length in meters/yards… but not the size/weight of the yarn. They do put a hook/needle up in the picture, that says mm or mm, but I know not everyone uses the appropriate size needle/hook for the yarn they are using. How do I know if they are using the standard that most manufacturers use? I tried asking them, but no one has responded yet and it’s been 3 days and I was hoping to buy product before the sale ended.