Gender roles are further reinforced by the tasks the campers have to perform in "Step 2: Rediscovering Your Gender Identity." Nikki Sullivan in A Critical Introduction to Queer Theory says that this rediscovery is shown to be difficult and unsuccessful rather than the natural discovery of their latent heterosexuality.  Sullivan says that the film not only highlights the ways in which gender and sexuality are constructed but also takes the norms and truths about heteronormative society and renders them strange or "queer."  Holmlund says that Babbit makes the straight characters less normal and less likable than the gay ones.  Sullivan says that this challenge of heteronormativity makes But I'm a Cheerleader an exemplification of queer theory .